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SIA Retail Group

Manor House Stoves is among the first in a group of independent retailers to become members of the Stove Industry Alliance (SIA) as part of its new retail scheme.

The SIA Retail Group was formed earlier this year and membership is open to independent retailers with showroom displays in the UK.

 The SIA is a trade association for the stove and fireplace industry in the UK. Its members were among the first manufacturers to develop appliances that meet Ecodesign requirements – new standards for emissions and efficiency of domestic wood burning appliances – well ahead of the January 2022 deadline, and positioning wood burning stoves and fireplaces as part of a low carbon, sustainable and renewable heating strategy

 Using improved burn technology, an SIA Ecodesign Ready stove produces 90% less emissions than an open fire and 80% less than a stove that was manufactured 10 years ago, making a significant improvement to air quality.

Stove Comparsion Tables

Statistics have indicated that nationally 40% of wood is burnt in open fires -this increases to 70% in London – despite the fact that using an open fire is not permitted under the current Clean Air Act.

Additionally, a cornerstone of the Clean Air strategy is to educate homeowners to burn only wood with a moisture content below 20%, kiln dried logs are ideal, additionally having their chimney swept on a regular basis by a registered chimney sweep.

Rest assured if you already have an older stove and can’t afford to outlay on a new model right now, you will be allowed to keep using it. However, as we mentioned above you will only be allowed to burn certain fuels on it. By only burning wood with a moisture content of 20% or less you will limit the amount of smoke you produce. Coal, meanwhile, has been identified as the dirtiest fuel, and will be subject to new stringent regulations.

Clearview Charnwood Manor House Stoves Showroom

We are very proud to be a part of the SIA Retail Group. The SIA is a well-respected trade organisation and including independent retailers as members means it is representative of the whole stove industry in the UK. By choosing an SIA Retail Group member showroom customers can be assured that they are receiving the very best advice on which appliance is suitable for them and their lifestyle. Plus, they will be safe in the knowledge that we can guide them on installation and maintenance, and the best type of fuel to use to ensure they get maximum efficiency and minimum emissions. 

Morley Sage, chair of the SIA, added: “Modern SIA Ecodesign Ready stoves are high efficiency, low emission, renewable and sustainable biomass heating solutions their owners can be proud of, and we are delighted to welcome Manor House Stoves to the SIA Retail Group. Membership reassures the public that they are in safe hands when choosing and installing a stove or fireplace and provides retailers with the support and expertise of the SIA.”


For further information on the SIA Retail Group and a list of members visit